In today’s digital age, content consumption is at an all-time high, but attention spans are shrinking. The competition is no longer just about selling; it’s about grabbing and holding attention long enough to spark genuine interest. With the rise of video content, businesses in Qatar are leveraging this trend to connect with local and regional audiences.
As we explore in this guide, an effective video marketing strategy has become essential for businesses looking to thrive. We’ll walk you through developing, implementing, and measuring a successful strategy tailored to your business objectives.
Key Takeaways
- Understand how video content dominates social media feeds and drives engagement.
- Learn how to develop a video marketing plan that aligns with your business goals.
- Discover the importance of measuring the success of your video content.
- Explore how businesses in Qatar are using video marketing to drive results.
- Find out how to leverage video across multiple platforms effectively.
The Power of Video in Social Media Marketing
As online video consumption continues to soar, its impact on social media marketing strategies cannot be overstated. The way audiences consume content has dramatically shifted, with video now accounting for a significant portion of all internet traffic.
Current Video Consumption Trends
In 2023, online video accounted for 82.5% of all web traffic, highlighting a substantial shift in how users interact with online content. This trend is driven by the proliferation of mobile devices and high-speed internet, allowing users to consume video content at any time. As a result, brands and marketers must adapt their strategies to effectively engage their audience through video marketing.
Why Video Outperforms Other Content Types
Video outperforms other content types across key metrics, including engagement rates, conversion potential, and brand recall. The neurological impact of video is significant, as it engages multiple senses and creates stronger emotional connections with the audience. By leveraging video marketing strategies, brands can capture and maintain attention in increasingly crowded media platforms, ultimately driving better results.
Understanding Social Media Video Marketing Strategy
Developing a robust social media video marketing strategy is crucial for businesses aiming to thrive in today’s digital landscape. As marketers, we must understand that social media video marketing is not just about creating videos, but about crafting a strategic approach that aligns with our overall business objectives.
What Is Social Media Video Marketing?
Social media video marketing refers to the process of creating and distributing video content specifically designed for social media platforms such as Facebook, Instagram, YouTube, and LinkedIn. This form of marketing utilizes video content to narrate a brand’s story, showcase products or services, and engage with the target audience, ultimately driving conversions. By leveraging the unique characteristics of each platform, businesses can tailor their video marketing strategy to effectively reach and interact with their audience.
The strategic importance of social media video marketing lies in its ability to capture audience attention in a crowded digital space. With the rise of video consumption on social media, marketers are increasingly turning to video as a primary means of communication.
How Video Marketing Fits Into Your Overall Marketing Plan
A well-integrated video marketing strategy is not a standalone effort but a cohesive component of a broader marketing strategy. It complements existing marketing efforts by providing a dynamic and engaging way to convey complex information, showcase products, and build brand awareness. To effectively integrate video marketing into your overall plan, it’s essential to identify the stages of the customer journey where video content can have the most significant impact, from awareness to conversion and retention.
By aligning video content with specific business objectives and leveraging the strengths of various social media platforms, marketers can create a powerful video marketing approach that drives meaningful results.
Benefits of Implementing a Video Marketing Strategy
By leveraging video content, businesses can experience a substantial increase in engagement, brand awareness, and conversion rates. As we explore the benefits of video marketing, it’s clear that this strategy is crucial for businesses aiming to thrive in the digital landscape.
Increased Engagement and Conversion Rates
Video marketing drives significantly higher engagement metrics compared to other content formats. For instance, research shows that 84% of people have been convinced to buy a product or service after watching a brand’s video. This statistic underscores the potential of video content to directly impact conversion rates.
Enhanced Brand Awareness and Recognition
Video content creates powerful brand recognition through visual and auditory cues that remain in viewers’ memories. By showcasing real people, authentic testimonials, and transparent demonstrations of products and services, businesses can build trust and enhance their brand’s visibility. This approach not only fosters brand loyalty but also encourages word-of-mouth marketing.
Improved SEO and Online Visibility
The strategic use of video marketing improves SEO performance through increased dwell time, reduced bounce rates, and higher quality backlinks. By incorporating video content into their marketing strategy, businesses can enhance their online visibility and reach a wider audience. This, in turn, can lead to increased brand awareness and recognition.
Setting Clear Goals for Your Social Media Video Marketing Strategy
A well-planned video marketing strategy starts with setting specific, measurable goals that align with your business objectives. Before you hit “record,” ask yourself: What does success look like for this campaign? For instance, if you’re preparing for a new product release, create teaser videos that generate buzz. If your focus is capturing leads, integrate clear call-to-action (CTA) elements in your videos.
We’ll guide you through establishing SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your video marketing strategy. This involves developing specific video marketing goals for each stage of the customer journey, from building awareness with new audiences to driving final purchase decisions.
Awareness Stage Goals
At the awareness stage, your goal is to introduce your brand or product to potential customers. Video content should be engaging and informative, providing value to viewers. Use metrics like view counts and engagement rates to measure success. For example, a company might aim to increase brand awareness by 20% within a quarter through targeted video campaigns on social media platforms.
Consideration Stage Goals
During the consideration stage, potential customers are evaluating your product or service. Your video marketing goals should focus on nurturing these leads by providing detailed information and showcasing the benefits of your offering. Consider using comparison videos, customer testimonials, or product demos. Key performance indicators (KPIs) at this stage might include engagement metrics and lead generation numbers.
Decision Stage Goals
At the decision stage, the objective is to encourage potential customers to make a purchase. Your video content should include strong CTAs and possibly special offers or limited-time promotions. Metrics to track at this stage include conversion rates and sales attributed to video marketing efforts.
To illustrate the effectiveness of clear goals in video marketing, consider the example of a leading brand in Qatar that achieved a significant increase in sales through a well-targeted video campaign.
“By setting clear, measurable goals for our video marketing strategy, we were able to boost our sales by 30% within six months,”
said a marketing executive from the company.
| Stage | Goals | Metrics |
|---|---|---|
| Awareness | Introduce brand/product | View counts, engagement rates |
| Consideration | Nurture leads | Engagement metrics, lead generation |
| Decision | Encourage purchase | Conversion rates, sales |
Identifying Your Target Audience for Video Content
To develop a successful video marketing strategy, identifying and understanding your target audience is crucial. This involves going beyond basic demographics to uncover psychographic insights that reveal how, when, and why your audience engages with video content across different social media platforms.
Creating Detailed Audience Personas
Creating comprehensive audience personas is essential for tailoring your video content to meet the specific needs and preferences of your viewers. We achieve this by conducting thorough audience analysis, including social listening, competitor analysis, and direct audience surveys. This helps us understand their social media habits and the type of content that resonates with them.
By developing detailed personas, we can identify not just who our audience is, but also their pain points and how they consume video content across various platforms. This enables us to craft content that speaks directly to their needs, enhancing engagement and conversion rates.
Understanding Audience Preferences and Behaviors
Understanding audience preferences and behaviors is critical for creating video content that resonates. We explore how our audience interacts with different types of video content on various social media platforms, recognizing that the same people may have different content expectations depending on the platform and time of engagement.
By mapping these behaviors and preferences, we can tailor our video marketing strategy to effectively address audience needs, ensuring our content is both relevant and engaging. This involves segmenting our audience for targeted campaigns and tracking engagement over time to refine our approach.
Types of Social Media Videos That Drive Results
The success of a social media video marketing strategy hinges on selecting the right types of videos for your audience. With various formats available, understanding what works best is crucial for maximizing engagement and achieving your marketing objectives.
Short-Form Videos
Short-form videos, typically 60 seconds or less, are perfect for platforms like Instagram Reels and TikTok. They deliver information in a concise, snackable format that is engaging and memorable, making them ideal for building strong brand awareness. Brands love them because they’re perfect for capturing audience attention in today’s fast-paced digital environment.
Behind-the-Scenes Content
Authenticity breeds customer loyalty. By offering a behind-the-scenes look at product creation, the workspace, or team dynamics, brands can humanize themselves and strengthen customer connections. This type of content helps to build trust and creates a more personal connection with the audience.
Product Demonstrations and Tutorials
Product demonstrations and tutorials are effective in highlighting key features while addressing common customer questions and concerns. These videos provide valuable information to potential customers, helping them understand the product or service better and making informed purchasing decisions.
Customer Testimonials and Case Studies
Customer testimonials and case studies in video format help build credibility and trust. By capturing authentic stories that resonate with prospective customers, brands can leverage social proof to drive conversions. These videos showcase real-life experiences and successes, making them highly relatable.
Live Videos and Q&A Sessions
Live videos and Q&A sessions foster real-time engagement and strengthen community connections around your brand. They provide an opportunity for brands to interact with their audience directly, answer questions, and build a more personal connection.
To illustrate the effectiveness of these video types, let’s examine a comparison table:
| Video Type | Engagement Level | Conversion Rate | Brand Awareness |
|---|---|---|---|
| Short-Form Videos | High | Medium | High |
| Behind-the-Scenes Content | Medium | Low | Medium |
| Product Demonstrations | Medium | High | Medium |
| Customer Testimonials | High | High | Medium |
| Live Videos & Q&A | High | Medium | High |
By incorporating these video types into your social media video marketing strategy, you can enhance engagement, drive conversions, and build a stronger brand presence. The key is to understand your audience and choose the formats that best resonate with them.
Crafting Compelling Video Content
To captivate your audience, you need to create video content that resonates with them on an emotional level. The first few seconds of your social media video can make or break its success. A strong hook is essential to capture your viewers’ attention and keep them engaged.
Here’s how to craft a storyboard that resonates: Evoke emotions by tapping into feelings that connect with your audience — laughter, excitement, or inspiration. Emotionally charged stories are more likely to leave a lasting impression.
Effective Storytelling Techniques
We’ll reveal proven storytelling frameworks that drive engagement, helping you structure your video content to create emotional connections with your audience from the first seconds. The psychology behind effective video storytelling involves triggering emotional responses that drive sharing, commenting, and conversion behaviors.
- Crafting powerful hooks that immediately capture attention in crowded social feeds.
- Developing a consistent brand voice and visual style across your video content.
- Addressing audience needs and pain points through narrative.
Creating Attention-Grabbing Hooks
Techniques for crafting powerful hooks include using surprising statistics, thought-provoking questions, or emotionally charged visuals. For example, a video marketing strategy that starts with a compelling hook can significantly improve viewer engagement.
| Hook Type | Description | Example |
|---|---|---|
| Statistic Hook | Starts with a surprising statistic | “Did you know that 75% of users prefer video content?” |
| Question Hook | Begins with a thought-provoking question | “Are you struggling to engage your audience?” |
| Emotional Hook | Uses emotionally charged visuals | A heartwarming or inspiring visual story |
Balancing Entertainment and Information
To balance entertainment value with informational content, ensure your videos are enjoyable to watch while still delivering your key marketing messages. This can be achieved by using engaging narratives, humor, or compelling visuals that support your brand’s message.
“The key to successful video marketing is to make your content so engaging that viewers can’t help but share it.”
By focusing on storytelling techniques, creating attention-grabbing hooks, and balancing entertainment with information, you can develop a video content strategy that drives engagement and supports your overall marketing strategy.
7 Steps to Create a Successful Social Media Video Marketing Strategy
Creating a social media video marketing strategy that delivers measurable results involves several critical steps. A successful strategy begins with aligning your video goals with your broader business objectives, ensuring that every video contributes directly to your growth.
Step 1: Align Video Goals with Business Objectives
To start, it’s essential to align your video marketing goals with your business objectives. This alignment ensures that your video content drives meaningful results. For instance, if your business goal is to increase brand awareness, your video content should be designed to reach a wider audience and boost engagement.
Step 2: Research Your Audience Thoroughly
Understanding your target audience is crucial for creating effective video content. Conduct thorough research to uncover their preferences, behaviors, and pain points. This will help you create content that resonates with them and addresses their needs.
Step 3: Select the Right Platforms for Your Content
Different social media platforms have different user demographics and content preferences. Choose the platforms that best align with your target audience and content type. For example, if your audience is predominantly young adults, platforms like TikTok and Instagram might be more effective.
Step 4: Develop a Content Calendar
A well-planned content calendar helps you maintain consistency and balance different video formats and topics. It ensures that your content is organized and that you’re publishing content regularly, keeping your audience engaged.
Step 5: Create and Optimize Your Videos
The quality and relevance of your video content are paramount. Invest in good production quality and ensure that your videos are optimized for different platforms. This includes using the right keywords, captions, and thumbnails to enhance visibility.
Step 6: Promote and Distribute Effectively
Creating great content is just the first step; you also need to promote and distribute it effectively. Utilize paid promotion, influencer partnerships, and cross-platform sharing to extend the reach of your videos beyond organic posting.
Step 7: Measure Results and Refine Strategy
Finally, it’s crucial to measure the performance of your video content and refine your strategy based on the insights gained. Use analytics tools to track key performance indicators (KPIs) such as engagement rates, view counts, and conversion rates. Adjust your strategy to optimize results.
| Step | Description | Key Outcome |
|---|---|---|
| 1 | Align video goals with business objectives | Driven business growth |
| 2 | Research your audience thoroughly | Compelling video content |
| 3 | Select the right platforms | Effective content distribution |
| 4 | Develop a content calendar | Consistent publishing schedule |
| 5 | Create and optimize videos | High-quality, engaging content |
| 6 | Promote and distribute effectively | Increased video reach |
| 7 | Measure results and refine strategy | Continuous improvement |
For more detailed guidance on creating a successful social media video marketing strategy, you can refer to resources like Wowza’s blog on the topic, which provides additional insights and practical tips.
Platform-Specific Best Practices
The effectiveness of your video marketing strategy hinges on adapting to the specific requirements and audience behaviors of each social media platform. As we delve into the major social media platforms, we’ll explore the optimal strategies for maximizing your video content’s impact.
Instagram Video Strategy
For Instagram, keeping your videos short and captivating is key. Your Instagram videos should be brief, under 60 seconds, and visually engaging to resonate with the platform’s visually-oriented users. Utilize relevant keywords in your captions to enhance discoverability.
TikTok Video Strategy
On TikTok, authenticity and creativity are paramount. To succeed, create content that aligns with TikTok’s distinct culture and trends, leveraging the platform’s algorithm to gain traction. Focus on short-form, engaging videos that resonate with the younger audience.
YouTube Video Strategy
YouTube requires a focus on SEO optimization and playlist organization to build a sustainable channel. Optimize your video titles, descriptions, and tags with relevant keywords to improve visibility. Organize your content into playlists to enhance viewer engagement and retention.
Facebook Video Strategy
Facebook’s diverse audience demographics and robust targeting capabilities make it an ideal platform for video marketing. Leverage Facebook’s targeting options to reach your desired audience, and focus on creating engaging, high-quality content that resonates with your viewers.
LinkedIn Video Strategy
On LinkedIn, establishing thought leadership is crucial. Share professional, insightful content that highlights your expertise, such as industry trend analyses or case studies. This approach will help you resonate with B2B audiences and decision-makers.
By understanding and implementing these platform-specific best practices, you can significantly enhance your social media video marketing strategy’s effectiveness, driving engagement and conversions across different platforms.
Video Production Essentials for Social Media
To stand out in the crowded social media landscape, businesses need to focus on producing high-quality video content that resonates with their audience. Effective video marketing requires a blend of quality content, strategic planning, and the right production tools.
Equipment and Software Recommendations
Investing in the right equipment and software is crucial for producing professional-grade videos. For social media video production, consider using a smartphone with a high-quality camera or a dedicated camera like the Canon EOS M50. For editing, tools like Adobe Premiere Pro or Final Cut Pro are highly recommended.
Video Length and Format Guidelines
Different social media platforms have varying requirements for video length and format. For instance, Instagram and TikTok favor short-form videos, typically under 60 seconds, while YouTube allows for longer-form content. Understanding these guidelines is key to optimizing your video content for each platform.
Quality vs. Authenticity Balance
Striking a balance between production quality and authenticity is vital. While high-quality visuals are important, overly polished content can sometimes come across as less genuine. Authenticity helps build trust with your audience, making your brand more relatable and engaging.
By focusing on these video production essentials, marketers can create compelling video marketing strategies that capture audience attention and drive engagement. Whether you’re producing an explainer video or a product demonstration, the key is to stay focused on your audience’s needs and preferences.
Optimizing Videos for Maximum Reach
To stand out in crowded social media feeds, your videos need to be optimized for maximum visibility and engagement. In today’s digital landscape, video marketing has become an essential tool for businesses to connect with their audience.
SEO for Social Media Videos
Effective SEO strategies are crucial for improving the discoverability of your social media videos. This involves using tools like Google Keyword Planner and YouTube Keyword Tool to identify relevant keywords that your target audience is searching for. By incorporating these keywords naturally into your video titles, descriptions, and tags, you can significantly boost your video’s visibility.
Using Captions, Hashtags, and Keywords
Captions not only improve accessibility but also provide additional context and keyword opportunities for your video content. Using a mix of trending and branded hashtags can amplify your video’s reach. For instance, combining popular hashtags like #TutorialTuesday with branded ones like #NikonCreators can help you reach both broad and targeted audiences.
Thumbnail and Title Optimization
Your video’s thumbnail and title are critical elements that determine whether users will click on your content. Crafting compelling, attention-grabbing thumbnails and titles that balance search visibility with click appeal is essential. This involves creating visual assets that stand out in crowded feeds and titles that are both discoverable and enticing.
By implementing these optimization strategies, you can significantly expand your video’s reach across social media platforms, helping you break through algorithmic limitations and connect with larger audiences.
Measuring the Success of Your Video Marketing Strategy
Understanding how to measure the success of your video marketing strategy is pivotal for campaign optimization. To effectively gauge the impact of your efforts, you need to track the right metrics and leverage the appropriate analytics tools.
Key Performance Indicators to Track
To assess the effectiveness of your video marketing, focus on the following key performance indicators (KPIs):
- Video Views: Measures the total number of times your video has been played, indicating overall reach and awareness.
- Engagement Rate: Reflects how actively viewers interact with your video, including likes, comments, shares, and clicks on CTAs.
- Click-Through Rate (CTR): Measures the effectiveness of your call-to-action (CTA), indicating how well your video drives traffic or conversions.
By monitoring these KPIs, you can gain valuable insights into your audience’s behavior and preferences, allowing you to refine your video marketing strategy.
Analytics Tools and Reporting Methods
To track these KPIs effectively, utilize robust social media video analytics tools. These tools provide comprehensive insights into your video’s performance across different platforms. For instance, you can use analytics tools to:
- Monitor video performance across various social media platforms.
- Set up customized dashboards for actionable insights.
- Conduct A/B testing to refine your video content based on audience response.
By leveraging these tools and methods, you can connect your video engagement metrics to broader marketing and business outcomes, demonstrating the true ROI of your video marketing efforts.
Leveraging User-Generated Video Content
By leveraging user-generated content, businesses can create a more authentic and engaging video marketing strategy. User-generated video content (UGC) has become a powerful tool for brands to connect with their audience, build trust, and drive engagement.
Encouraging Customers to Create Videos
To capitalize on the potential of UGC, it’s crucial to encourage customers to create videos showcasing your products or services. This can be achieved through various strategies, including contests, hashtag campaigns, and incentive programs. By implementing these tactics, brands can generate a steady stream of authentic content that resonates with their target audience.
- Run contests or giveaways that require participants to create and share videos featuring your brand.
- Launch branded hashtag campaigns that encourage users to share their experiences with your products or services.
- Implement incentive programs that reward customers for creating and sharing high-quality video content.
By encouraging customers to create videos, brands can tap into the genuine love and enthusiasm that customers have for their products or services, creating a valuable source of social media video content.
Repurposing UGC Across Platforms
Once you’ve gathered a library of user-generated videos, it’s essential to repurpose them across multiple platforms to maximize their reach and impact. This involves adapting the content to suit different channel requirements, such as formatting videos for Instagram, TikTok, YouTube, or Facebook.
To effectively repurpose UGC, consider the following strategies:
- Optimize video length and format to suit the specific platform’s requirements.
- Use captions, hashtags, and keywords to enhance discoverability and engagement.
- Curate the most effective UGC that aligns with your brand values and messaging.
By repurposing UGC across platforms, brands can amplify their video marketing efforts, increase brand awareness, and drive customer engagement.
Video Marketing Tools and Resources
In the realm of video marketing, having the right arsenal of tools can make all the difference. As video content continues to dominate the digital landscape, marketers are turning to a variety of tools to streamline their workflow, enhance their content, and measure their success.
Video Creation and Editing Tools
For creating and editing video content, several tools stand out. Adobe Premiere Pro is a professional-grade video editing software that offers advanced features for a polished finish. For more budget-friendly options, InShot and iMovie are popular choices for mobile video editing.
Content Planning and Management Platforms
Effective content planning is crucial for a successful video marketing strategy. Platforms like Hootsuite and Buffer allow marketers to schedule and manage their video content across multiple social media channels, ensuring consistency and reducing the risk of oversaturation.
Analytics and Performance Tracking Solutions
To gauge the success of their video marketing efforts, marketers rely on analytics and performance tracking solutions. Tools like Vimeo and Google Analytics provide valuable insights into how video content is performing, helping marketers refine their strategy and improve their ROI.
By leveraging these tools and resources, marketers can enhance their video marketing capabilities, streamline their workflow, and ultimately drive better results.
Future Trends in Social Media Video Marketing
The future of social media video marketing holds much promise, with innovations in AI, interactivity, and immersive experiences leading the charge. As we explore these emerging trends, we’ll examine how they’re reshaping the landscape and what they mean for marketers.
Revolutionizing Video with AI and Personalization
Artificial intelligence is transforming video personalization, enabling scalable one-to-one marketing experiences. According to Rebel Mouse, 88% of international marketers reported that AI helped with personalizing the consumer journey across several channels. We can expect more sophisticated AI-driven video content that adapts to individual viewer preferences. For more insights on effective social media video marketing strategies, explore our comprehensive guide.
Interactive and Shoppable Videos on the Rise
Interactive video formats are gaining traction, turning passive viewers into active participants. This shift is dramatically increasing engagement and data collection opportunities. Moreover, shoppable videos are creating seamless paths from discovery to purchase, compressing the traditional marketing funnel. Brands are leveraging these trends to enhance customer experiences and drive conversions. To amplify your online marketing with effective paid media strategies, check out our detailed analysis on effective paid media.
| Trend | Impact | Benefit |
|---|---|---|
| AI-driven Personalization | Enhanced viewer experience | Increased engagement |
| Interactive Videos | Active viewer participation | Improved data collection |
| Shoppable Videos | Seamless purchase paths | Higher conversion rates |
Conclusion: Building a Sustainable Video Marketing Strategy
As we conclude our comprehensive guide to social media video marketing strategy, it’s essential to reinforce the fundamental concepts that drive long-term success. A well-crafted video marketing strategy is crucial for businesses to stay ahead of the curve and achieve their goals.
To develop a sustainable approach, businesses must balance ambitious goals with realistic resource allocation, preventing team burnout and ensuring consistent excellence. This involves continuously evolving your strategy based on performance data, audience feedback, and emerging opportunities.
By following the key principles outlined in this guide, marketers can create a robust video marketing plan that drives engagement and success. We recommend regular strategy reviews and refinements to ensure alignment with changing business objectives and market conditions. By doing so, businesses can maintain brand consistency while allowing for creative experimentation and innovation in their video content.
To secure ongoing investment in video marketing, effectively communicate its impact on business results to key stakeholders. By doing so, businesses can drive revenue growth through digital excellence.
FAQ
What type of video content performs best on different platforms?
The type of video content that performs best varies by platform. For example, short-form videos excel on TikTok and Instagram, while longer, more in-depth content is often more suitable for YouTube and LinkedIn.
How often should we post video content to maximize engagement?
The optimal posting frequency depends on your audience and the specific platform. Consistency is key, so we recommend starting with a manageable schedule and adjusting based on audience feedback and engagement metrics.
What are the most effective tools for creating and editing videos?
There are several effective tools available, including Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve for editing, and Animoto or Lumen5 for creating explainer videos. The choice of tool depends on your specific needs, budget, and the level of complexity you’re comfortable with.
How can we measure the success of our video marketing efforts?
To measure success, track key performance indicators such as view count, engagement rate, click-through rate, and conversion rate. Utilize analytics tools like Google Analytics, YouTube Analytics, or platform-specific insights to gather data and refine your video marketing strategy.
What are some best practices for optimizing videos for SEO?
To optimize videos for SEO, use relevant keywords in titles, descriptions, and tags. Also, ensure your video content is high-quality, engaging, and provides value to viewers. Additionally, consider using captions, transcripts, and thumbnails that accurately represent your content.
How can we encourage our audience to create user-generated video content?
To encourage user-generated content, create a branded hashtag, run a contest or campaign that incentivizes video creation, or simply ask your audience to share their experiences with your product or service. Make it easy for them by providing guidelines or templates.
